Analytics, dashboards & insights

Turn your data into decisions.

I help businesses uncover growth through analytics, dashboards, and actionable insights. You get a clear view of what's working and what to do next.

Book a free discovery call See what I offer

Free custom dashboard setup for select businesses. See the offer

Sales snapshot September Sample data
Revenue$24.9K12.4%
Orders4188.9%
Avg. order$59.473.2%
Monthly revenueApr to Sep
$25K$20K$15K$10K AprMayJunJulAugSep
$24.9K revenue
Revenue by channel
  • Instagram38%
  • Website31%
  • Email19%
  • Other12%
InsightInstagram drove 38% of September sales. Plan more of the posts that are working.

Limited complimentary offer

Free discovery call + custom dashboard setup for select businesses.

Ongoing analytics support and reporting plans are also available.

Claim your free call

What I offer

Your numbers, finally making sense.

Most businesses have more data than they use, spread across spreadsheets, apps, and social accounts. I bring it together and turn it into something you can read at a glance and act on.

Custom dashboards

Track sales, performance, marketing, and business trends in one place.

  • Built around the metrics you actually use
  • Sales, marketing, and operations side by side
  • Made in Looker Studio and easy to share

Business analytics

Understand what's driving growth, customer behavior, and opportunities.

  • Revenue and sales trends over time
  • Customer behavior and repeat buying
  • Opportunities worth acting on next

Marketing & social insights

See what content, campaigns, and strategies are actually working.

  • Content and campaign performance
  • Audience growth and engagement
  • Where to focus your time and budget

How it works

From first call to clear answers.

Every project starts with a free conversation. From there, I build your dashboard, walk you through it, and stay on hand if you want ongoing support.

  1. 1

    Free discovery call

    We talk through your business, your goals, and the data you already have.

  2. 2

    Your custom dashboard

    I build a dashboard around the numbers that matter most to you.

  3. 3

    Insights you can act on

    I walk you through what the data shows and what to do next, in plain language.

  4. 4

    Ongoing support

    Keep growing with optional analytics support and reporting plans.

Madison, founder of MK Insights, smiling outdoors in a cream blazer

Madison KirstenFounder, MK Insights

Meet the founder

Hi, I'm Madison.

I'm the founder of MK Insights and a data analyst with a B.S. in Data Science from Arizona State University. I work in business intelligence, using Python, SQL, and automation to turn raw data into reporting that people actually use.

MK Insights brings that same clarity to businesses that don't have a data team of their own. I'll help you understand your numbers, see what's driving growth, and decide what to do next.

  • EducationB.S. in Data Science, Arizona State University
  • ToolsPython, SQL, and Looker Studio
  • FocusDashboards, analytics, and automation

Let's connect

Ready to see what your data can do?

Book a free discovery call and tell me about your business. We'll look at your goals and the data you already have, and talk through what a custom dashboard could show you.

Madison Kirsten

Founder, MK Insights